Peranan Kualitas Layanan dan Harga dalam Meningkatkan Kepuasan Pelanggan

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction at various Indomarets in Aceh Besar Regency. The sample in this study was taken using a random sampling technique totaling 80 customers who were distributed using a questionnaire. The analysis method used in this study was multiple linear regression analysis by operating SPSS version 27. The results of this study indicate that (1) there is an effect of service quality on customer satisfaction partially on customers of various Indomarets in Aceh Besar Regency, (2) there is an effect of price on customer satisfaction partially on customers of various Indomarets in Aceh Besar Regency, (3) there is an effect of service quality and price simultaneously on customer satisfaction partially on customers of various Indomarets in Aceh Besar Regency.